Big ideas for big brands

Michael Ashton   is an award winning advertising creative   based in New York  . He is currently a Senior Creative Director at  Elephant.

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CREATIVE LEADER

Fresh thinking conceptual creative

Michael is a truly integrated creative who is always learning. He encourages the team to think big, even if it's an ad for small screens. When he's not making ads, he's experimenting with augmented reality, 3D graphics, and the metaverse.

10+

Years of Experience

3x

Markets: USA, UK, and Aus

TV

Created television campaigns that have run globally, and in the USA, UK, and Australia. These ads flipped the script with fresh ideas like revealing what’s really McDonald’s hamburgers, or showing a damsel saving a man in distress.

AR

Developed augmented reality that lets you meet the Olympians and Paralympians of Team USA, or make posters come alive the cast of The Office and some next-level Hollywood VFX.

OOH

Out Of Home billboards and posters that grab your attention and get you to interact—like creating your own selfie moment with the iconic painting American Gothic.

WWW

Websites, mobile sites, micro-sites that bring people together for the better. Like creating a social network for fashion, showcasing the benefits of natural sheep’s wool, or helping Greenpeace successfully influence the Prime Minister of Japan to end whaling.

Viral

Making things that get shared. Like a Screaming Goat Piano that hit the front page of Reddit. Or selling a used Volkswagen for 10X its value and getting covered by primetime news.

Social

Always creating work that’s worth sharing. Like hype-building PlayStation trailers, or a conversational interface that helped women build the confidence to fight ageism.

C4D  Figma  Spark  AR  Photoshop 

C4D  Figma  Spark  AR  Photoshop 

C4D  Figma  Spark  AR  Photoshop 

Keynote  Slack  Google Slides  Face-to-face 

Keynote  Slack  Google Slides  Face-to-face 

Keynote  Slack  Google Slides  Face-to-face 

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