Product Films
The feeling of xFi
Beautiful product films that elevate the brand's level of craft.
Watch the compilation below.
Compilation film.
Watch a supercut of all 4 films.
Feel protection, speed, and coverage.
Watch the series.
Compilation.
If you only watch video, make it this one.
Process.
See Future Deluxe’s process.
Protection.
We dramatize the protective qualities of the xFi router with a protective fortress of rocks.
Coverage.
WiFi covers your space like a large silky blanket in this spot.
Speed.
The xFi router transmits WiFi signal a near light speed.
Value.
Premium hardware with exquisite detail.
Details and Future Deluxe’s R&D.
Client
Xfinity
Agency
Elephant
Role
Creative Director
Category
Film
Year
2020
Production
Future Deluxe
Echo Lab
Elevating the level of craft for Xfinity’s flagship product.
The 1’s and 0’s of an internet connection are something you can’t touch, see, hear, taste, or smell. With these textural and tactile films we evoked sense of speed, rock-solid protection, and a comfy blanket of Wi-Fi coverage. The feeling of xFi. Michael was the creative lead on the project, leading conceptualization, managing ACDs, Art Directors, Copywriters, and Designers. There were decks, Photoshop comps, and reference aplenty. He presented to client; while also giving space and encouragement to the creative team to present (helping them develop their client presentation style.) Once a triple bid process had been completed, Michael and the team worked with the talented folks at Future Deluxe. Xfinity’s flagship product had never looked better. And still hasn’t.
