Client
Xfinity
Agency
Elephant
Meet Team USA
Augmented reality turns retail stores into Olympic stadiums
Case Study
Category
Augmented Reality
Retail
OOH
Film
Production Partners
Happy Finish
Kode
72 & Sunny
GSP
FCB Red
Intersection
Photographer
Marcus Eriksson
We turned retail stores into Olympic stadiums where you could meet your heroes
This campaign featured augmented reality that was tracked to posters within Xfinity retail stores. We also created films featuring Team USA Olympians and Paralympians.
