Meet Team USA

Augmented reality turns retail stores into Olympic stadiums

Case Study

Client
Xfinity

Agency
Elephant

Category
Augmented Reality
Retail
OOH
Film

Production Partners
Happy Finish
Kode
72 & Sunny
GSP
FCB Red
Intersection

Photographer
Marcus Eriksson

We turned retail stores into Olympic stadiums where you could meet your heroes

This campaign featured augmented reality that was tracked to posters within Xfinity retail stores. We also created films featuring Team USA Olympians and Paralympians.