The average mobile gamer is more likely to be a woman. In fact, women account for roughly 76% of mobile puzzle players. In these joyful supernatural commercials, we follow our protagonist as she saves the day in fun scenarios. Michael was the art director who helped write the script, storyboard the concept, present to client, and even edit a mood film (Premiere) to help sell it in. He attend the shoot in L.A., which featured almost 100 extras, an entire fairground with rides and all, wire stunts, and a 2nd unit that captured extra content for online and social. Fun times. Fun ads.