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Welcome to Michael’s lab. It’s a collection of creative prototypes using innovative and experimental tech. 

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AILab

Dog-sized Dinosaurs

AI helped me develop a movie idea I had. ChatGPT wrote the storyline, and Stable…
Augmented Reality

Rebel Yell

Experiment: Voice-controlled video game. Think Mario Bros. via karaoke. 
Augmented Reality

bARsketball

Experiment: Rapid prototyping for the Olympics augmented reality campaign. Photography by Markus Erikson.  Tools: Photoshop,…
AILabTypography

HelveticAI

Experiment: in typography and stable diffusion combined. Helvetica is feed into a stable diffusion image…

Michael Ashton.

Leadership capabilities.

Cross-platform global campaigns
Advertising and communications
Spatial Computing Prototypes
Branding and Design Systems
Recruitment and mentorship
Account Panning and Vision
Conceptual development
UX and Product Design
Retail and Activations
Gamified experiences
Client relationships
Strategic creative
Generative AI

Industry experience.

Tech
Telecommunications
TV and Streaming
Finance
Banking
Gaming
Education
Automotive
Publishing
Alcohol
Fashion
Retail
QSR

Awards and recognition.

ADMA
AIMIA
A.W.A.R.D
Cannes Lions
Desktop Magazine Awards
Dope Awards
Effies
OMMA
One Show
Spikes Asia
The FWA
The Webbys
W3

Leadership
capabilities.

Cross-platform global campaigns
Advertising and communications
Spatial Computing Prototypes
Branding and Design Systems
Recruitment and mentorship
Account Panning and Vision
Conceptual development
UX and Product Design
Retail and Activations
Gamified experiences
Client relationships
Strategic creative
Generative AI

Industry
experience.

Tech
Telecommunications
TV and Streaming
Finance
Banking
Gaming
Education
Automotive
Publishing
Alchohol
Fashion
Retail
QSR

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Email michaellukeashton@gmail.com