Big ideas for big brands test 🚧
Fresh thinking conceptual creative
Michael is a truly integrated creative who is always learning. He encourages the team to think big, even if it's an ad for small screens. When he's not making ads, he's experimenting with augmented reality, 3D graphics, and the metaverse.
Years of Experience
Markets: USA, UK, and Aus
In an era of being constantly told what to watch, it’s refreshing to have a device that’ll listen to you. With the Amazon Fire TV voice remote, it’s not what they say, it’s what you say.
Drive to store at terminal velocity
Drop Into Macca’s was a gamified mobile app that hit #1 in the App Store and Google Play game charts. It also drove a lot of customers to the store to buy real burgers.
Posters are more entertaining with augmented reality
To announce Xfinity blockbuster entertainment offering, we made every poster a green screen so you could make them come to life with VFX movie magic.
Damsel saves man in distress
The average gamer is the hero of this International integrated campaign.
Plays nice with clients. Also leads them beyond their comfort zone.
Michael enjoys the process of deep diving into a brand, figuring out what makes their target audience tick, and coming up with ideas that showcases their product in a whole new light.